Helping creative companies and individuals
Constantly delivering creative results in today's volatile and highly dynamic business
environment can feel at best like trying to hit a moving target.
I help organizations and their leaders in the creative sectors – digital, advertising, marketing, design, gaming and film – to meet the specific challenges of creative work.
After 25+ years as a writer and creative director in advertising, both in-house and freelance, I know what it means to be successful with creative work: It's extremely rewarding, and extremely draining at times (of energy, joy, health, inspiration, happiness, friendship, meaning, money, and much more)
When I coach you as a creative leader, team member or founder, my focus is on the gap between your current reality and your desired future. Our common work is to identify what prevents this desired future from being realized, and the steps required to change it. This includes not only your creative work but also, or most of all, every aspect of your life.
For creative leaders:
You feel the constant pressure of delivering extraordinary results, pleasing clients and
stakeholders to do more with less. Your responsibility is to ensure that each voice is heard, and that the team feels motivated and engaged. Your high bar for excellence is being challenged with new but often less creative channels and briefs. Finding the right people for your team has become increasingly difficult with greater competition. I will help you identify your desired areas of growth and operationalize them through stretch goals that expand your leadership capacity.
For creative teams and individual contributors:
Your current ways of working are blocking your true potential. The team is so stretched that it's impossible to constructively challenge each other's ideas to generate the best thinking. I will help you regain clarity and momentum while fostering the resilience to get through whatever might come around the bend.
It can be very lonely at the top. Balancing success and love for your team is a tricky one. Everyone seems to have a hard time, but you are the one who's really responsible. There's always someone breathing down your neck, and keeping an optimistic face is your daily challenge, at work and at home. I will help you realize your vision into a meaningful plan of action by creating new habits and ways of thinking.
Extraordinary results for companies:
• Re-connect leadership and team
• Deepened trust among the team
• Access full creative potential
• Higher team engagement
• Value proposition to attract new talent
• Realize creative agility without losing talent
Extraordinary results for creatives:
• Consistent work that competes with the very best
• Access your full creative potential
• Stay inspired
• Value your work and get valued
• Balance individuality and cooperation
• Create abundance and connection
• Meet criticism and failure with strength